- 888 Holdings has confirmed that it’s extending its partnership with Caesars Interactive and WSOP through 2026
- The new partnership is one of the longest in the poker industry with 888 being a title sponsor for WSOP since 2015
- More challenges need to be overcome for the United States to enjoy full liquidity
888 Holdings and Caesars Interactive Entertainment are not looking to break up any time soon. Even though The World Series of Poker was hosted on two platforms for the last event, Caesars is just as committed to working with 888, which has proven a valuable partner and one of the most successful companies to deliver poker products in the past years.
The partnership is going to expand for additional five years, which means that WSOP.com/888 will continue to seek joint market entry in various regulated states and with the country preparing to expand its online poker regulation to benefit new entrants.
Pennsylvania is currently only represented by PokerStars PA, but all major stakeholders, from BetMGM to partypoker to WSOP/888, are on the cusp of launching their products there, subject to regulatory approvals or just waiting for the right time to do so.
Confirming the news on Wednesday, 888 has long known that it will seek to continue its partnership with WSOP. The company first spoke in favor of extended alliance in January when it released the Poker 8 software platform bringing a new zap to its offer.
Delivering on Promise for Stronger Cooperation
During its 2020 FY earnings call, 888 was adamant that Caesars Interactive Entertainment was crucial and that 888 was determined to continue powering the World Series of Poker at least through 2026.
Growth in the United States is what 888 expects to see in the future, too, as states are becoming more open to the idea of supporting shared liquidity across the country. With the liquidity poker network, including New Jersey, Delaware, and Nevada, some states do, already providing results.
Pennsylvania and Michigan, two major states, should be joining too. However, their initial enthusiasm was curbed by the threat of a now defeated Wire Act Opinion that would have made it illegal for companies to transmit data across state borders.
Exploring the Benefits of Shared Liquidity
The benefits of having a shared liquidity network are many, and they mean not just bigger prize pools, but the ability for players from less populous states, such as Delaware, to have sufficient opponents to face off against, develop their bankrolls and shape their careers as poker professionals.
To benefit from the liquidity deal, Caesars and 888 will have to seek entry into each state. Caesars already operates the Harrah’s Philadelphia Casino Internet website in Pennsylvania.
However, the company is underrepresented in Michigan, where Caesars has no actual foothold, leaving it no choice but to partner with one of Detroit’s available casino properties, assuming this is worth the company’s time and effort right now.
888 has been the title sponsor for the World Series of Poker since 2015, making it one of the longest-standing partnerships in the poker industry. The industry regulation has been very welcome for all who are looking to establish a footprint in poker as a legitimate business.
888 is certainly there. Now all that is left is to take the company’s expertise and start scaling it up.