Bet365 Preparing to Debut Online Sports Betting in the US - News % : News
Published on
Update on

A little less than a year ago, states in the US were given the green light to decide on whether they preferred to legalize sports betting or not. Since that landmark US Supreme Court ruling, sports betting in a number of states progressed significantly both in terms of actual operation and legislative efforts. In states like New Jersey, punters have even been able to access a great deal of online and on-site sports betting offerings making the state a benchmark for many other states that are looking to capitalize on the very lucrative sports betting market.

Part of the reason why sports betting in New Jersey has been as successful as it is the regulator’s willingness to allow operators from just about anywhere to get a share of the market, that is, so long as they meet all of the requirements stipulated in the state gaming laws.  One of the most recent entrants in the state’s and the country’s sports betting market is Bet365, a popular UK-based online gambling operator which has recently signed a lease for space in Marlton.

The 19,000-square-foot space in Marlton that Bet365 signed a long-term lease for will be the gambling operator’s physical location in the state and it will serve as its operational center. Supposing everything goes as planned, punters in New Jersey will be able to enjoy Bet365’s sports betting services. While the initial focus is on sports betting, there is a possibility that the company will eventually branch out to offer other forms of online gambling including online poker which it is well known for in the UK.

As is required by New Jersey gaming laws, Bet365 had to join forces with a local gambling operator which turned out to be Hard Rock Hotel & Casino Atlantic City. The casino has since acquired licenses to operate both a physical sportsbook and online gambling operations.

Expansion to the Other States

Bet365 is also reportedly working with New York’s Empire Resorts which owns and operates Resorts World’s Catskills – the operator signed a 20-year deal and invested a whopping $50 million for 5 percent of the gaming shares. Bet365 is set to build a branded sportsbook for the casino and this is hopefully going to launch within the year.

Pennsylvania has also shown great potential and has plenty of opportunities in both the sports betting and online gambling sectors. As such, if Bet365 wishes to get into that particular market, it might not be as difficult as it may be in other parts of the United States.

Latest Headlines

PA Online Poker Expected to Pick Up in March

With the coronavirus pandemic just beginning to take shape, all land-based casino and poker revenue in March will disappear. Pennsylvania’s only winner might be Mount Airy casino which is partners with PokerStars, the only online cardroom in the state. COVID-19 Bites into February Results With February a shorter month this year, and the COVID-19 outbreak […]

Pennsylvania Casino Industry Willfully Joining The Social Distancing Call

Six brick-and-mortar casinos in Pennsylvania have closed so far, in addition to a myriad of live poker tournaments being called off around the world, in response to the coordinated effort to slow down and, if possible, halt the spread of novel coronavirus /Covid-19/. State Governor Call On Thursday, March 12, Pennsylvania Governor Tom Wolf ordered […]

Live Poker Events Cancelled Under Covid-19 Threat, WPT Barcelona & WSOP Still On

March 13 was the scheduled starting day for one big live poker tournament, The Golden Poker Million Marrakech, an event that takes place annually in Casino de Marrakesh in the Es Saadi Resort in Morocco. But not in this year. Golden Poker Million Marrakesh 2 days ago, a statement released by the direction of the […]

PA Hosts Problem Gambling Month Events in March

Pennsylvania is stepping up its efforts to tackle problem gambling – even before the numbers suggest there is a problem to begin with. A new website,, has launched to assist people who might suffer from problem gambling or are at a risk of a developing the disorder. The website runs an exhaustive questionnaire that […]

PA Court Allows Seizure of Skill Game Machines

The Pennsylvania State Police can now resume their seizure of skill games from Pace-O-Matic. There has been plenty of controversy over the games, as a ruling deemed the games illegal. This ordeal began in November, when a court ruling determined that skill games from Pace-O-Matic and other operators could not legally operate in the state. […]

Similar PA Casinos Post

Parx Casino Extends Footprint to New Jersey

Needless to say, Pennsylvania’s retail and digital gaming markets are doing quite well. Its sports betting market has rapidly grown and is now one of the most lucrative ones in the United States. Parx Casino in Bensalem has been one of the biggest players in the state’s gambling industry and its sports betting offering is […]

Parx Casino Inks Multi-Year Deal with Philadelphia 76ers

The gaming industry in the United States continues to grow at a very fast pace and so do the partnerships between various stakeholders. For instance, a number of sports teams and leagues are signing deals with gambling-related entities as part of their efforts to build their brands and bring in revenue. The latest partnership deal […]

Kindred Debuts Unibet-Branded Sportsbook in Pennsylvania

Last Friday, Nordic online gambling operator Kindred Group followed up its New Jersey debut by launching its second sportsbook in the Keystone State. The company’s Unibet branded sportsbook officially went live in Pennsylvania through a multi-year partnership with Mohegan Sun Pocono which is owned and operated by Mohegan Gaming & Entertainment, Mohegan Tribe’s casino resort […]

FanDuel Boosts Pa. Sports Betting Revenue in August

In August 2019, sports bettor in Pennsylvania placed a whopping $109 million in sports bets, an 84 percent increase from the amount that was wagered in July. According to the revenue report that was released by the Pennsylvania Gaming Control Board (PGCB) the online gambling sector was the biggest contributor to the revenue. In total, […]