Hollywood Casino has been one of the Keystone State’s casinos that have been at the helm of the statewide gambling expansion that kicked off on October 2017. The casino was the first in the state to offer sports betting and it was also the first one to have its online betting site available to bettors in the state. Furthermore, it was also the first one to have its online and mobile gaming offering listed in the Apple App Store. Clearly, the operator is no slouch when it comes to jumping at lucrative and profitable opportunities.
Despite all of the milestone that the casino has made, it often seems to be taking the backseat when conversation pertaining to gambling progress in the state come up. As it stands, the casino does not offer and online sports betting option and its online casino offering is still not performing as well as all the others, at least for now that is.
Now, the Hollywood Casino officials are looking to turn things around and the first step towards achieving this is a new and lucrative deal with IGT as well as a new forward-thinking approach to its online casino app.
Playing the Long Game
Needless to say, Hollywood Casino’s addition to the App Store was a huge leap forward especially in a period where Apple was cracking down on non-native gaming apps. In the state, the tech giant’s new App Store gambling app policy has already been causing a huge headache for the nascent online gambling industry. While Apple has recently extended the deadline for the ban of non-native apps, a number of online casino operators may still be left behind. Fortunately for Hollywood, this is just enough time to perfect its already very impressive App Store gambling app portfolio.
The operator initially launched just five gaming titles but the number has since grown to 12 with plans I place to have even more titles for iPad and iOS fans to enjoy. Thanks to recent partnerships with IGT and NetEnt, Hollywood is promising to triple the size of their App Store library.
Naturally, even though Hollywood Casino has supposedly lagged behind, its moves to secure partnerships with NetEnt and IGT will be even more important. In fact, those partnerships are going to give it an upper hand especially because only the two gaming solution providers are currently operating in the state, and Hollywood is the only casino that offers games from both of them. Already, the casino is racking up some impressive numbers and if it continues that way, it is likely to gain a bigger market share in the near future.