NHL Enters Into Its Third Sports Betting Partnership - News : News
Published on
Update on

Just a little over a year ago, it was almost impossible to imagine that legal and sports betting in the United States would turn out the way it has. Needless to say, the May 14 landmark Supreme Court decision to abolish the Professional and Amateur Sports Protection Act (PASPA) marked the dawn of a new era with a number of states ushering their sports betting industries shortly after. Before it was legalized, sports betting in the country had quite a number of opponents with some even choosing to stand their ground even after the federal ban on sports betting was lifted.

Well, as hard as it may have been for some industry stakeholders to swallow, the truth is that the United Sports betting industry is here to stay and it is even growing faster than ever before. Most of the anti-sports betting lobbyists including the major sports leagues shifted towards the idea at around the same time the Supreme Court decision after acknowledging that the industry was not going anywhere.

The National Hockey League (NHL) is one of the pro sports leagues that are enjoying the fruits of the sports betting industry with its most recent development being a partnership with renowned casino operator William Hill – the casino operator is no the official sports betting partners of the NHL. While the complete details are yet to be published, it was confirmed that casino operator has already partnered with the New Jersey Devils and the Vegas Golden Knights – more of these partnerships are on the way.

“This new partnership is yet another example of the innovative yet practical approach our league is taking with the emerging sports gaming industry. Partnering with William Hill US, a leader in both the sportsbook and mobile betting marketplace provides a tremendous opportunity to further fan engagement,” Gary Bettman, the National Hockey League commissioner, said during the press release.

Times Have Changed

Once a staunch anti-sports betting lobbyist, the NHL commissioner has since adopted a new approach citing the fact that sports betting is an important point of engagement for the fans of the league. He believes that, as it is, if one is interested in sports betting, there is bound to be increased opportunities for engagement with the game.

As per the terms of the partnership between the NHL and William Hill, the casino operator will be allowed to promote its brand in the NHL markets where sports betting has already been legalized, including Pennsylvania. In addition to that, William Hill’s branding will also be found at NHL events throughout the season as well as in off-season promotions.

This will also be the third partnership that the NHL is getting into since the US Supreme Court lifted the federal ban on sports betting. The first two included an agreement with MGM Resorts in October 2018 as well as a deal with FanDuel in November 2018.

Latest Headlines

Pennsylvania’s Gaming Revenue Down in FY 2019/20, Online Helps

Pennsylvania has taken a tumble in terms of gambling results in the 2019/20 fiscal year, buoyed up by online gaming as much as possible. The Fiscal Over Finishes on a Low Point for Pennsylvania Pennsylvania is reaping big benefits from its decision to issue iGaming licenses in 2019, yet adoption hasn’t been quick enough. While […]

Pennsylvania and PokerStars PA Post $3.2M Revenue in June

Despite a back-to-back decline in online poker revenue, June has remained much stronger than the first three months of 2020. Pennsylvania Holds Good Poker Results in April Some have predicted a dip in revenue and results, but online poker in Pennsylvania is still doing very well with June’s revenue reaching $3.2 million. In May, though, […]

Mount Airy Stays Afloat Buoyed up by Poker

Mount Airy Casino Resort registers the smallest revenue decline year-over-year The casino is bolstered by Internet poker and gaming operations Sports betting in Pennsylvania begins to climb up and recover in June Out of all 12 state casinos, Mount Airy has proven the most resilient thanks to its partnership with PokerStars and online poker and […]

Partypoker May Soon Join PokerStars PA in Pennsylvania

Partypoker PA is closer to arriving in Pennsylvania, breaking up PokerStars’ monopoly, and opening an alternative cardroom for players from the Keystone State. As one of the leading platforms in the world, partypoker is well-positioned to make a splash, especially under the leadership of GVC Holdings, one of the largest gambling firms in the industry, […]

Players Will Need to Travel to Play in WSOP Online, Negreanu Says

The World Series of Poker (WSOP) Online will host 54 WSOP bracelet events on the GGPoker platform Daniel Negreanu, GGPoker Ambassador, outlines certain changes to the schedule and advises players on how to participate if they play from restricted jurisdictions Micro-stake players will get a chance to qualify for some of the big WSOP events […]

Similar PA Casinos Post

Kindred Debuts Unibet-Branded Sportsbook in Pennsylvania

Last Friday, Nordic online gambling operator Kindred Group followed up its New Jersey debut by launching its second sportsbook in the Keystone State. The company’s Unibet branded sportsbook officially went live in Pennsylvania through a multi-year partnership with Mohegan Sun Pocono which is owned and operated by Mohegan Gaming & Entertainment, Mohegan Tribe’s casino resort […]

FanDuel Boosts Pa. Sports Betting Revenue in August

In August 2019, sports bettor in Pennsylvania placed a whopping $109 million in sports bets, an 84 percent increase from the amount that was wagered in July. According to the revenue report that was released by the Pennsylvania Gaming Control Board (PGCB) the online gambling sector was the biggest contributor to the revenue. In total, […]

Legal Sports Betting Finally Takes Off in Indiana

Indiana has officially become the 12th US state to legalize sports betting after three of the state’s casinos were inaugurated on September 1 just in time for the forthcoming NFL season. Of the three casinos that debuted their sports betting offerings, one of them was privileged to have been inaugurated by Governor Eric Holcomb who […]

College Football Betting Finally Comes to Pennsylvania

The Keystone Stone will be making history on Saturday, August 31, when college football fans will, for the very first time, have the opportunity to bet on their favorite college football teams. Pitt, Penn State, and Temple are the ones whose action will kick of collegiate sports betting, a move that will further propel the […]