The gaming industry in the United States continues to grow at a very fast pace and so do the partnerships between various stakeholders. For instance, a number of sports teams and leagues are signing deals with gambling-related entities as part of their efforts to build their brands and bring in revenue. The latest partnership deal that hopes to capitalize on the growth of gambling activities in the United States is between Parx Casino in Bensalem and the Philadelphia 76ers NBA team.
Parx Casino’s and the 76ers have agreed to a multi-year partnership with Parx Casino now being regarded as the “Official Winning Partner” of the NBA team. The deal is not exclusive though since the Philadelphia 76ers also have an official casino sponsorship deal with Harrah’s Philadelphia operator, Caesars Entertainment.
Win for All Promotion
As part of the partnership agreement, the casino will be using its online casino platform to offer a new promotion referred to at the “Win for All” promotion which will feature the NBA team. With the promotion, fans of the Sixers will have access to a very creative outlet through which they can interact with the casino. Moreover, the promotion also reportedly plays upon the competitive spirit of the team’s fans in Philadelphia.
The new partnership was announced just in time for the NBA season which kicks off on October 22. Philadelphia will be beginning its season by taking on the Boston Celtics. During the season, for every game that the 76ers will win, Parx Casino will activate the aforementioned Win for All promotion. To be eligible, bettors have to be 21 years or older and be within a 150-mile radius of Philadelphia.
It is anticipated that the 76ers could win up to 60 games which means that the Win for All promotion might add up to huge wins for players. The bonus offer will start at a modest $25 per win until the NBA team reaches its 26th win. After that, the bonus will begin corresponding with the team’s victory count.
More Special Bonuses
Parx also has more features in store for the players in the form of special bonuses for specific games. One of the special games will be the 76ers’ Christmas Day games against the Milwaukee Bucks. It is a special game because it is the first time that the team will be playing a Christmas home game since 1988. The casino also has plans for what they are referring to as the “76ers Nights”. This will be held for a total of six specific games at its Beer Garden.