Philadelphia's SugarHouse Casino to Rebrand as Rivers Casino - News : News
Published on
Update on

Rush Street Gaming, one of Pennsylvania’s top gaming operators has announced that its SugarHouse Casino property is set to introduce a series of upgrades that will also include a rebrand. Starting this fall, the gaming and entertainment complex which debuted in the state back in 2010 will be known as Rivers Casino Philadelphia. This, as it turns out, is part of Rush Street Gaming’s plans to bring all of its properties in line with its Rivers-branded properties in Pittsburgh, Schenectady, New York, and Des Plaines, Illinois.

In addition to that, the renowned gaming operator is also reportedly looking into unifying its online gambling and sports betting products and serviced under one brand or platform across all the state where such activities have been legalized and are regulated.

According to Greg Carlin, the chief executive officer of Rush Street, the forthcoming upgrades have been part of the company’s plans for quite a while. The decision to move forward with their implementation comes at a time in the company’s history where it “makes sense to have a unified brand”.

Even so, this is not the first time that the casino has undergone an upgrade. In fact, the forthcoming $15 million revamp and upgrade comes about three years after the Philadelphia-based gaming and entertainment complex went through a $164 million expansion which saw its size double from 90,000 square feet to a whopping 260, 000 square feet. This first expansion project involved the addition of a new poker room, a number of new dining options, a multipurpose event center, a parking garage as well as an expanded gaming floor.

What to Expect

Even though the forthcoming name change or rebrand will cost significantly lower when compared to the 2016 expansion, it will involve some huge changes.

“We’re going to buy all new chips, change all the signage, all the shirts, all of the business cards — it’s a long list of things that need to be swapped out. Not only that we’re upgrading the property, but we’re also going to add a state-of-the-art sports book. We’re redoing one of the restaurants. We’re re-carpeting the original casino floor. We’re changing the decorations, we don’t want this just to be a name change, we’re really changing the property as well,” the Rush Street Gaming CEO said.

All these upgrades are not only meant to bring the gaming complex to the same level as all of other Rush Street gaming properties but also to ensure that they are able to take on the Pennsylvanian gaming market on both the retail and online fronts. Fortunately, the customers have been promised a seamless transition that will be accompanied by expanded players’ club benefits as well as a 360-degree full-service gaming experience in land-based venues, online and on mobile.

Latest Headlines

PACOOP Wraps Online Event ahead of Live Poker Return

The 2020 PACOOP series have proven a success wrapping the event with $2 million paid out in guarantees Caesars poker partner, 888 Holdings, has received an approval to run an online poker room in the state Live poker is preparing to return to Pennsylvania with Mount Airy Casino reportedly launching back on October 16 The […]

PGCB Grants 888 poker a License in the State

PGCB has approved a license for Caesars’ online poker partner 888poker which is closer to entering the state 888 poker and WSOP have been fishing for an entry in the Keystone State for months now WSOP/888 is still the leading platform in the US in overall aggregate traffic, although PokerStars PA has been pulling ahead […]

Pennsylvania Online Poker Cascades Down in August Yet Again

Pennsylvania sees online poker decline to $2.7 million in August after peaking at $5.4 million in March A second operator is planned to enter the Keystone State poker market with partypoker USA still awaiting an approval by the PGCB PokerStars continues to run promotions in the state of Pennsylvania with sizeable prize pools available August […]

PokerStars’ PACOOP Kicks Off on September 19 with $1.5M GTD

Pennsylvania has only one online card room, but this hasn’t hurt players’ ability to access some fantastic promotions. The upcoming Pennsylvania Championship Online Poker due to kick off on September 19, 2020, this statement rings ever truer. PACOOP, as the series are known for short, will feature 50 events and a solid $1.5 million in […]

Live Poker Returns at SAHARA Las Vegas Every Weekend

Live poker is back in some capacity and if not in Pennsylvania, then at least in Las Vegas with the SAHARA Las Vegas Poker Room hosting No-Limit Hold’em Tournaments that will now run every Saturday and Sunday at 1 p.m. While the Keystone State has to wait a while longer before live tournaments are reinstated, […]

Similar PA Casinos Post

Rush Street Gaming Launches New Sugarhouse Sportsbook As BetRivers

The new BetRivers Sportsbook is now open to the public in Pennsylvania. The entire project has cost $5 million, and promises to provide players with state-of-the-art betting facilities in a modern setting. The project has been launched by Rush Street Gaming, and is part of the rebranding of the Sugarhouse name as Rivers. An Ultramodern […]

Parx Casino Inks Multi-Year Deal with Philadelphia 76ers

The gaming industry in the United States continues to grow at a very fast pace and so do the partnerships between various stakeholders. For instance, a number of sports teams and leagues are signing deals with gambling-related entities as part of their efforts to build their brands and bring in revenue. The latest partnership deal […]

Kindred Debuts Unibet-Branded Sportsbook in Pennsylvania

Last Friday, Nordic online gambling operator Kindred Group followed up its New Jersey debut by launching its second sportsbook in the Keystone State. The company’s Unibet branded sportsbook officially went live in Pennsylvania through a multi-year partnership with Mohegan Sun Pocono which is owned and operated by Mohegan Gaming & Entertainment, Mohegan Tribe’s casino resort […]

FanDuel Boosts Pa. Sports Betting Revenue in August

In August 2019, sports bettor in Pennsylvania placed a whopping $109 million in sports bets, an 84 percent increase from the amount that was wagered in July. According to the revenue report that was released by the Pennsylvania Gaming Control Board (PGCB) the online gambling sector was the biggest contributor to the revenue. In total, […]