Technology has been a major factor in the growth of various industries and the online poker industry has definitely not been left behind. Technological advancements and trends in many fields, therefore, develop very quickly, perhaps too quickly, and are short-lived. Online poker is seemingly one of the most affected areas particularly but this is not the case because the tendencies of some of the biggest online poker operators in the world tend to exhibit a measured and calculated approach.
Unlike many other industries, online poker tends to be based on the adoption of demonstrated successes inspired by small iterative changes as opposed to being inspired by diverse initiatives that are often executed by nimble actors. In many cases, these small iterative changes yield distinct trends that can span years in the industry.
The state of the online poker industry in 2019 is therefore mostly a culmination of changes that were made last year and the replication of demonstrable success. In 2018, the industry exhibited a number of characteristics most of which have since been adopted by more operators simply because they were successful enough. The future is usually not cast in stone but if the past has taught us something, it is that somethings always play out the way they are supposed to. For the online poker industry here are some of the traits that will define it this year, and maybe beyond:
Just like last year, there is bound to be more investment into flagship tournament series which are key growth drivers and marketing tools for the growing player base. Already, the first three months of 2019 have seen multiple high-profile and record-breaking festivals and subsequent successes. There is so much to be gained from this – the online poker operators are reaping big from them while at the same time breaking into new markets. The players, on the other hand, get to have the times of their lives at action-packed tournament poker tables and if they are lucky enough, they get to walk away with cash prizes.
No More Promotions
2019 might not be the year that online poker promotions finally go extinct but it is safe to say that the stagnation that was witnessed in 2018 is about to become even more evident. The very small number of promotions that were available last year were usually very small additional bonuses used to supplement MTT series or targeted specific markets. However, the online poker operators have realized that it is not effective a market strategy as it was a few years back. These days, the best customer acquisition methods seem to be live tours, tournaments, ambassadors, rewards programs and streamers – more investment is therefore headed to these sectors.
There are of course many other trends that are going to shape the online poker industry in 2019 but it is safe to say that the ones mentioned above are definitely going to be at the very top.