On June 12, the Pennsylvania Gaming Control Board held a hearing that ended with the announcement of a number of positive developments for the state’s gambling industry. Some of the most notable highlights of the eventful hearing included the announcement that SugarHouse Casino would be rebranding as Rivers Philadelphia. Also, the gambling regulator also approved the plans for Hollywood Casino Morgantown, the state’s first-ever satellite casino.
One other announcement that is just as important but was somehow lost in the shuffle was that of a new sportsbook and poker room combination that is set to go live at Mount Airy Casino Resort. Perhaps the most notable aspect of the announcement was the fact that the forthcoming sportsbook-poker room hybrid boasted of both the brands of Pennsylvania’s Mount Airy and The Stars Group (TSG), its online gaming partner. That said, it is very exciting to know that The Stars Group’s Fox Bet and PokerStars brands are going to have a very robust online and retail presence at the Mount Airy gaming facility.
While the entry of The Stars Group into the Keystone State’s gaming market is certainly very exciting, it goes without saying that it was somehow expected in one way or the other especially considering how aggressive the PokerStars brand has been with regards to expansion across the United States. The poker operator has been able to leverage the strength of its brand to extend its footprint across a number of markets and states which makes the move to Pennsylvania one of the strategic plans to claim a huge chunk of the state’s gaming market.
What to Expect
The retail sportsbooks and poker room hybrid is set to open just in time for the next football season with Mount Airy’s online betting app also expected to feature the Fox Bet brand. Mount Airy and the Stars Group officially inked a partnership deal in August 2018 – the deal included regulated sports betting as well as the entry of the PokerStars brand into the Pennsylvanian gambling market.
The June 12 hearing gave an even deeper insight into what bettors can expect from the sportsbook and the poker room that will be integrated alongside it. To begin with, the property’s Gypsies Lounge will be converted into a 7,000-square-foot area that consists of a sports betting area as well as a 12-table PokerStars-branded poker room.
The integrated space will also feature a decent number of teller windows, flat-screen high-definition TVs and a total of four self-service kiosks. When it goes live, customers will not only be able to play poker but will also be given the opportunity to bet on a wide range of sporting activities such as NFL, soccer, NBA, Olympics and MLB games.