Earlier this week, renowned online poker operator PokerStars rolled out some significant changes to its Stars Rewards program – according to the company, these significantly drastic changes are meant to make it much easier for players to win rewards that are tailored to them. At its core, the Stars Rewards program still revolves around earning enough Reward Points which then allow one to open chests. Each of these chests contains a cash prize – there are six different levels of chests and they contain prizes ranging from $0.50 to a whopping $700. Here is a brief breakdown of how they look like now:
|Level 1: Blue||$0.50|
|Level 2: Bronze||$0.60 to $12|
|Level 3: Silver||$1.50 to $30|
|Level 4: Gold||$5 to $100|
|Level 5: Diamond||$12.50 to $250|
|Level 6: Black||$35 to $700|
While the prizes for each of the levels have increased along with expected value from each level, it is now more difficult to reach the six different levels that are currently available. Before the changes were made to the Rewards Program there were Red and Platinum chests which have since been removed and replaced with Diamond and Black. Also, while the Stars Group has not released aby requirements to open each of the chests, the company announced that the easiest point requirement for the Blue chest would be 350 reward points. Before this, Red was the lowest chest with only 150 reward points required to unlock it.
Fortunately, the Reward Points can still be earned across all of the Stars Group’s gaming products including poker, casino, and sports betting. Poker players, for instance, will earn 100 reward points for every $1 paid in rake at Zoom, cash games or in tournaments. However, in scheduled tournaments only 45 reward points will be awarded for every $1 – this is because of some changes made in February that reduced the rewards for MTT players to 45 percent of the original value. Casino games will award reward points based on the game being played with BetStars players earning two reward points for every dollar wagered on single bets and 5.5 reward points for every dollar wagered on the accumulator and multiple bets.
The revamped Stars Rewards Program was announced long before they were implemented and it is just among the few other signs that seem to imply that poker is beginning to become less of a priority for The Stars Group. This is perhaps the company’s response to a worrying trend that has been taking shape for several years – online poker has apparently been becoming less and less profitable for the company and therefore the best option has been to focus on improving its other verticals which are sports betting and casino games.