Clicky

Rush Street Gaming Launches New Sugarhouse Sportsbook As BetRivers - PennsylvaniaPoker.com News : PennsylvaniaPoker.com News
Published on
Update on
Author

The new BetRivers Sportsbook is now open to the public in Pennsylvania. The entire project has cost $5 million, and promises to provide players with state-of-the-art betting facilities in a modern setting. The project has been launched by Rush Street Gaming, and is part of the rebranding of the Sugarhouse name as Rivers.

An Ultramodern and Inventive Sportsbetting Destination  

BetRivers will feature 22 self-service betting terminals and six betting windows. A number of wagering options will be available to punters, allowing them to bet on football, basketball, hockey, college sports and more. Visitors must be over the age of 21 to wager on sports, and to enter the gaming floor.

There’s lots more to the new BetRivers space than providing punters with the opportunity to wager on sports, though. It will also feature a lounge, where sports fans can watch their favourite teams compete in a comfortable and stylish setting.

The new venue spans 5,700 square feet, and is triple the size of the temporary venue that it is replacing. It has been kitted out with state-of-the art technology, including an HD video wall that can show multiple games at once.

“The brand-new BetRivers Sportsbook is a must-see venue for every passionate Philly fan,” says Rob Long, General Manager at SugarHouse Casino. “If they can’t make it to the game, our guests will love watching the action in Philadelphia’s ultimate game-day destination.”

Dwayne MacEwan, an award-winning architect, is behind the design of BetRivers. His vision for the venue has been to create an innovative destination, that has been specially designed to provide visitors with the best experience possible for enjoying sports in a wide variety of ways.

It makes for a great destination for fans of the Philadelphia Flyers, which entered into a multi-year partnership with Sugarhouse earlier this year. Sugarhouse (soon to be BetRivers) is the official sportsbook of the city’s hockey team, so you’ll be seeing the company’s branding in the Wells Fargo Arena and there will be plenty of media placements linking the two brands.

A New Name for Sugarhouse

BetRivers is not just the name of the new sportsbook; Sugarhouse.com will also be rebranding using the name BetRivers.com as part of the company’s rebranding strategy. This means that Sugarhouse’s online and mobile offerings will also be rebranded under the BetRivers name.

The transition was announced in July 2019, when Sugarhouse Casino announced that it would become Rivers Casino. The goal is for Rush Street Gaming, which owns Sugarhouse, to create a more cohesive brand across its Pennsylvania gaming venues.

Latest Headlines

Pennsylvania iGaming Revenues Hit $100M, Poker Remains Slow

Pennsylvania’s iGaming revenue hits $100 million in July as poker continues to bring up the rear Slots and table games led the way, with Hollywood Penn National and Rivers Philadelphia accounting for 67% of the total revenue PokerStars PA drew the biggest share of poker action, although WSOP PA has now wrapped its first bracelet […]

WSOP PA Announces $50K Depositor’s Freeroll

Following WSOP’s successful soft launch in Pennsylvania, the platform is launching its first promotions Players will be able to gain entry into the World Series $10,000 Main Event in Las Vegas if they place first or second in the upcoming $50K Depositor’s Freeroll A third ticket will be awarded randomly to one lucky player who […]

WSOP’s Launch is on the Cards for Pennsylvania

WSOP may finally be arriving in Pennsylvania, but will that change the current balance of powers PokerStars PA remains the dominant card room in the Keystone State for months now Borgata/BetMGM’s entry was modest, and revenue continues to remain low as the network targets new players The Keystone State may have a third poker operator […]

PA Online Casinos and Poker Rooms Dominate Sports Betting

Casinos and poker have posted the strongest gaming results in May, with a cumulative $110 million in gross revenue  Sports betting continues to slow down as the Super Bowl and March Madness season are over Gaming remains the biggest driver of revenue for regulated gambling markets  Pennsylvania’s online casino results continue to dwarf sports betting […]

DoJ Names Billy Joe Taylor as Defendant in $88M Medicare Fraud Scheme

Up-and-coming poker personality Billy Joe Taylor was indicted on fraud charges alleging that he defrauded Medicare of $88 million The alleged fraud happened through Taylor’s testing laboratories which DOJ suspects abused COVID-19 relief funds and other government incentives Investigators have brought a total of 14 defendants on charges of defrauding Medicare, but Taylor’s alleged involvement […]

Similar PA Casinos Post

DraftKings Coming to Pennsylvania in November

The Pennsylvania Gaming Control Board (PGCB) recently granted DraftKings a sportsbetting license, allowing the company to become the official sportsbook operator for Penn National. This is a very exciting venture, as punters across the state have been eagerly waiting to find out if DraftKings would come to Pennsylvania. Currently, the DraftKings-branded sportsbook is undergoing a […]

Pennsylvania Sportsbetting Booms As NFL Kicks Off

The sportsbetting market in Pennsylvania is thriving. As the NFL season kicks off, bookmakers across the state have seen plenty of activity, taking in a record number of wagers in September. Over the course of just one month PA sportsbooks took in nearly $200 million in wagers. Record Numbers for PA Betting Sportsbetting has been […]

Parx Casino Extends Footprint to New Jersey

Needless to say, Pennsylvania’s retail and digital gaming markets are doing quite well. Its sports betting market has rapidly grown and is now one of the most lucrative ones in the United States. Parx Casino in Bensalem has been one of the biggest players in the state’s gambling industry and its sports betting offering is […]

Legal Sports Betting Finally Takes Off in Indiana

Indiana has officially become the 12th US state to legalize sports betting after three of the state’s casinos were inaugurated on September 1 just in time for the forthcoming NFL season. Of the three casinos that debuted their sports betting offerings, one of them was privileged to have been inaugurated by Governor Eric Holcomb who […]