Clicky

Rush Street Gaming Launches New Sugarhouse Sportsbook As BetRivers - PennsylvaniaPoker.com News : PennsylvaniaPoker.com News
Published on
Update on
Author

The new BetRivers Sportsbook is now open to the public in Pennsylvania. The entire project has cost $5 million, and promises to provide players with state-of-the-art betting facilities in a modern setting. The project has been launched by Rush Street Gaming, and is part of the rebranding of the Sugarhouse name as Rivers.

An Ultramodern and Inventive Sportsbetting Destination  

BetRivers will feature 22 self-service betting terminals and six betting windows. A number of wagering options will be available to punters, allowing them to bet on football, basketball, hockey, college sports and more. Visitors must be over the age of 21 to wager on sports, and to enter the gaming floor.

There’s lots more to the new BetRivers space than providing punters with the opportunity to wager on sports, though. It will also feature a lounge, where sports fans can watch their favourite teams compete in a comfortable and stylish setting.

The new venue spans 5,700 square feet, and is triple the size of the temporary venue that it is replacing. It has been kitted out with state-of-the art technology, including an HD video wall that can show multiple games at once.

“The brand-new BetRivers Sportsbook is a must-see venue for every passionate Philly fan,” says Rob Long, General Manager at SugarHouse Casino. “If they can’t make it to the game, our guests will love watching the action in Philadelphia’s ultimate game-day destination.”

Dwayne MacEwan, an award-winning architect, is behind the design of BetRivers. His vision for the venue has been to create an innovative destination, that has been specially designed to provide visitors with the best experience possible for enjoying sports in a wide variety of ways.

It makes for a great destination for fans of the Philadelphia Flyers, which entered into a multi-year partnership with Sugarhouse earlier this year. Sugarhouse (soon to be BetRivers) is the official sportsbook of the city’s hockey team, so you’ll be seeing the company’s branding in the Wells Fargo Arena and there will be plenty of media placements linking the two brands.

A New Name for Sugarhouse

BetRivers is not just the name of the new sportsbook; Sugarhouse.com will also be rebranding using the name BetRivers.com as part of the company’s rebranding strategy. This means that Sugarhouse’s online and mobile offerings will also be rebranded under the BetRivers name.

The transition was announced in July 2019, when Sugarhouse Casino announced that it would become Rivers Casino. The goal is for Rush Street Gaming, which owns Sugarhouse, to create a more cohesive brand across its Pennsylvania gaming venues.

Latest Headlines

PokerStars’ PACOOP Kicks Off on September 19 with $1.5M GTD

Pennsylvania has only one online card room, but this hasn’t hurt players’ ability to access some fantastic promotions. The upcoming Pennsylvania Championship Online Poker due to kick off on September 19, 2020, this statement rings ever truer. PACOOP, as the series are known for short, will feature 50 events and a solid $1.5 million in […]

Live Poker Returns at SAHARA Las Vegas Every Weekend

Live poker is back in some capacity and if not in Pennsylvania, then at least in Las Vegas with the SAHARA Las Vegas Poker Room hosting No-Limit Hold’em Tournaments that will now run every Saturday and Sunday at 1 p.m. While the Keystone State has to wait a while longer before live tournaments are reinstated, […]

PokerStars Drop the News: PACOOP Is Coming Back on September 19

PokerStars, the only provider of online poker games in Pennsylvania, has announced a second Championship of Online Poker in the Keystone State. The guaranteed prize pool is expected to reach $2 million and further details are to be released soon, ahead of the September 19 start date. Pennsylvania Will Get a Second PACOOP Starting on […]

Pennsylvania’s Card Rooms Still Shut Down amid Pandemic

Pennsylvania’s card rooms remain shuttered since mid-March while casinos have restarted business Doug Harbach from the PGCB has said that any casino looking to reopen their card room would have to come up with an action plan Card rooms generated mere $37 million over the fiscal 2019/2020 compared to $583 million for table games It […]

Pennsylvania’s Poker Takes a Tumble, Other Verticals Grow

Pennsylvania’s gaming regulator has cleared its brick-and-mortar casino industry for restart in June, but it took a while for patrons to return. One thing that kept going, though, has been online gaming, and specifically the Keystone State’s decision to allow casino properties to expand into iGaming. Online wagering on casino-style games was up in July, […]

Similar PA Casinos Post

DraftKings Coming to Pennsylvania in November

The Pennsylvania Gaming Control Board (PGCB) recently granted DraftKings a sportsbetting license, allowing the company to become the official sportsbook operator for Penn National. This is a very exciting venture, as punters across the state have been eagerly waiting to find out if DraftKings would come to Pennsylvania. Currently, the DraftKings-branded sportsbook is undergoing a […]

Pennsylvania Sportsbetting Booms As NFL Kicks Off

The sportsbetting market in Pennsylvania is thriving. As the NFL season kicks off, bookmakers across the state have seen plenty of activity, taking in a record number of wagers in September. Over the course of just one month PA sportsbooks took in nearly $200 million in wagers. Record Numbers for PA Betting Sportsbetting has been […]

Parx Casino Extends Footprint to New Jersey

Needless to say, Pennsylvania’s retail and digital gaming markets are doing quite well. Its sports betting market has rapidly grown and is now one of the most lucrative ones in the United States. Parx Casino in Bensalem has been one of the biggest players in the state’s gambling industry and its sports betting offering is […]

Legal Sports Betting Finally Takes Off in Indiana

Indiana has officially become the 12th US state to legalize sports betting after three of the state’s casinos were inaugurated on September 1 just in time for the forthcoming NFL season. Of the three casinos that debuted their sports betting offerings, one of them was privileged to have been inaugurated by Governor Eric Holcomb who […]