A little over a week ago, the World Poker Tour (WPT) announced a five-year strategic partnership agreement with the Grupo Salinas-owned TV Azteca. This strategic alliance will bring WPT’s amazing content library to the rapidly growing Latin American online poker audience. Moreover, Allied Esports, a sister company of the World Poker Tour, has also entered into a strategic partnership with Grupo Salina in a bid to work towards developing and launching an esports strategy in Mexico.
To achieve the goals of the partnership between TV Azteca and WPT, the former’s multimedia network will be tasked with the aggressive promotion of the WPT. In a broader sense, the World Poker Tour will then work alongside companies under the umbrella of Grupo Salinas to introduce a range of its premier poker events throughout the country. In addition to that, WPT will further allow TV Azteca to license its internationally recognized brand which will in turn aid and facilitate the development of a range of market-specific social poker and other online gaming products. Grupo Salina will also be required to include WPT branding on the merchandise it distributes to stores all over Mexico and Latin America.
Among the WPT-powered games that TV Azteca plans to introduce is a Spanish-language social poker game which will be the very first of its kind. This will then be extended further to include other casino games, poker and reward programs as the WPT strives to make its products more relevant to the Spanish-speaking community.
Apparently, one of the main reasons why WPT chose to partner with TV Azteca’s is because of the media network’s outstanding broadcast position in New Mexico. This simply means that with TV Azteca’s extensive reach in the country and its ensemble of celebrity commentators (they are yet to be announced), the World Poker Tour’s 17 seasons of televised content will be able to penetrate an entirely new market. To top everything off, both companies are also set to collaborate for two WPT Main Tour events, eight WPTDeepStacks as well as WPT500 events for each and every season.
Advancing the Esports Agenda
With over 2 billion gamers globally, it was just a matter of time before the esports bug caught Latin America. The industry’s revenue and viewership have been growing rapidly over the past few years and this makes the space quite lucrative. Hence, it comes as little of a surprise that Allied Sports would also partner up with Grupo Salina to advance the esports agenda in Mexico, which is still a fairly unexplored market in this regard.
The alliance will involve the development and production of esports-related content as well as the creation of a brand-new online platform exclusively for gamers and esports fans in Latin America.